Audience

From your documents and your voice, we describe the people your site speaks to. Every page is planned around them, and the audience fit check scores each page against this profile.

Building the profile

Press Generate audience. It takes about a minute and costs no credits. You can leave the page.

What the profile holds

• Primary audience. The reader every page is written for: their role, their situation and what they care about.
• Secondary audience. Optional. Another group that reads the site.
• Why they visit, and what they want to see. Decides what each page puts first.
• Questions they want answered. Up to 12. The writer answers the ones that belong to each page's subject.
• Objections and how we resolve them. Up to 10, each with its answer. Every answer has to come from your documents, so the fact check can confirm it.
• Persuasion levers. Up to 12 proof and trust signals, such as certificates, numbers, guarantees or named clients. Keep only what you can back up, because anything on this list may end up on a page.

Adjusting it

Press Adjust to edit, add or remove items. The primary audience, the reason for visiting and at least one question are required, and every objection needs its answer. Editing is free.

Your notes

You answer Who is the site for? and What must they believe after reading? in a few words of your own. The answers are used the next time the profile is written.

Regenerating

Regenerate writes the profile again from your documents and your notes. It replaces every edit you made here and cannot be undone. It takes about a minute and is free.

On the free plan

Your first audience profile is free, drawn from the pages we read for free. You see the primary audience and why they visit, plus how many questions, objections and levers we found. Seeing and editing all of it, and regenerating, need a plan.

When it fits, press Confirm audience and continue.