Write and edit social posts

Open a day on the calendar and press Write the post. A post or a story costs 10 credits, a carousel 15, and it is written and reviewed in about a minute.

Write a planned post

The post is written natively for its platform. We find what your documents say on the topic, follow your brand voice (and your social voice, if you imported past posts), and look at your past posts so the opening and examples do not repeat them. You can leave the page while it writes.

If writing fails, the credits come back automatically.

Write the whole month

When planned posts have no text yet, press Write all (the button shows how many). Each post is charged at its own price. Posts that already have text are skipped. If your balance runs out partway, it stops; top up and press again to carry on.

Write one post

Press One post. Pick the date (today or later), the platform and the format, and write what it is about. An angle is optional. Under Structure, the hook and the call to action are left on Automatic unless you pick one; a search phrase is used only if you type one. Press Write the post.

The review

Each post gets the same editorial checks as your site copy, with Hook and hashtags in place of SEO.

• Under the score, one line tells you where the post stands, for example Ready to publish. or Not ready yet. The score is under 8.5.
• The score is an average of the checks. Facts and legal count twice. It turns green, and the post is ready to publish, from 8.5.
• While a serious facts or legal finding is open, the post is not ready, whatever else it scores.
• A line under the verdict says how many of the specific facts in the post are in your documents.
• Each check with findings gets its own card, with its score. Every check shows the full list.

Right after a post is written, we fix what we can at no extra cost. A figure, date, name, client or quote that is not in your documents or approved brand profile is removed or said in general terms. A claim your documents contradict and a broken brand rule are fixed too, and a low score gets up to two improvement passes. A fix never adds a figure, name or quote of its own.

To fix the rest yourself:

• Fix rewrites the part of the post a finding points to (the text, a slide or the text on the image), 5 credits.
• Fix all applies every suggestion at once, 10 credits.
• If the review did not finish, press Run the review again. It is free.

If a post is very close in meaning to an earlier one, its page shows the earlier post beside it. We never reword it on our own. See Past posts and your social voice.

Edit by hand

Press Edit to change the text, the slides, the hashtags, the text on the image, the alt text or the search term, then Save. Editing is free. After saving, the score is cleared until you run the review again, which is free too.

The page shows the character count and the range that reads well on that platform, and how many hashtags are suggested.

Write again and versions

Write again writes the post from scratch with a fresh review, at the same price as the first write. Version history keeps earlier texts. Restoring is free.